Internet SEO or Search Engine Optimization is the process of optimizing a website to increase organic traffic and effectively become more search engine friendly. The aim of the game when putting SEO to practice is to get a website to rank as high as possible in the search engine results (SERPs) for a given keyword.
A few methods of Internet SEO involve link building which is the process of increasing inbound links to your website, a large focus on keywords and keyword density on the pages of the website and the title tag of the website and many more methods. There are a few general areas to SEO but hundreds of small changes that can be made to suit a search engines algorithm and each search engine has a different algorithm which makes the game a little harder. Most web developers concentrate on the dominating force that is Google when they are doing SEO on their site since Google has a massive share in global searches, so massive that other search engines are now pretty much out of the game.
The field of Internet SEO is still in its infancy as is the internet but interest is increasing rapidly and its unlikely to stop as the world is becoming more and more influenced by the internet and the day may come where a large proportion of the worlds economy may depend on the internet, making SEO an even more important area.
The power you can grasp over the internet and over other areas with correct and expert SEO is unbelievable. Just think, if you went about it correctly you could make new unknown sports popular, you could boost tourism in certain unknown areas of the world, the possibilities are endless. The people are there searching away on Google, they just have to be given a direction to go in.