The Power of SEO

Ever since the Internet boom in the dawn of the last decade, there have been innumerable practices which have been developed as well as used widely to enhance the power of the virtual world- Internet. And in most, the leading Internet companies have been successful in executing their policies regarding the design of the websites as well as the content part to optimize their rankings on the social search engines like Yahoo!, Google, MSN, etc. In the wake of such policies, various SEO services have been provided by hundreds of thousands of small and big companies related to the field. Some of the services are related to areas of web design and development, database programming, e-commerce, e-Learning, to name a few. Search engine optimization (SEO) is a great way to attract enormous traffic on a particular website. This further result in the revenue growth of the particular website company. To make sure that unprecedented amount of traffic occurs on a particular site, there are several expert SEO services provided by various players to make it happen.

The small and big level best SEO services providers help all their customers to highlight any of their customers’ otherwise unseen websites on any of the major search engines. Practices like effective website marketing, organic rankings, and SEO based content usage are done along with maintaining the utmost fair standards of search engine placement. Since after building a website, adjusting it to the first page of any search engine results pages is extremely important. And this feat can also be achieved by using the services related to SEO as laid out by the watchdogs of the Internet industry. Those who adhere to all the policies are referred to as the white hat services provides and those who do not, the black hat. Expert SEO Services also include a great deal of affordable Internet marketing techniques so that the results should be humongous.

This not only makes any company a well known service provider but also increases the revenue for itself too! With the help of various Internet SEO marketing strategies, any SEO company can work wonders for their clients’ websites in a matter of few days. The experts also ensure that they continually work to grow the traffic on their customers’ websites. The SEO services especially help the small and medium level enterprises in recognizing their growth and promote them as a popular brand on various search engines. With the proper usage of powerful medium like Internet and its concerned techniques, any website can reap in rich dividends, increased traffic, and increased visibility.

Best Internet SEO Services in Increasing Your Site Traffic

People operating their web sites and normally survive because of the Internet must decide to use the most suitable alternatives about SEO. Certainly, a site that generates more visitors is benefiting from the SEO services that advertise it over the Internet. It is always best that to accomplish your goals online, you need to make sure higher website ranking primarily. As for new web marketers, this is necessary to regard. One best solution to get higher ranking is to look for a niche market that is not that strict.

Once you discover beneficial things around, do not miss the chance. With regards to individuals who may not be familiar about search engine optimization, the online world is ready to help them. If you want to guarantee success on the web, getting quality services of SEO experts will be favorable. It just means a dependable company that give excellent services for SEO marketers easily boosts the website. Even though it requires you to pay for these professional services, it exceeds the level of success that you will achieve. Link buildings are excellent methods to promote a site, this is actually a decent SEO company will give. Without a doubt, your site becomes more popular each year due to this strategy. The most imperative service for SEO is to provide the website reliable keyword research. Right before using the keywords you select, it is always best to evaluate them carefully if they can bring the site on top searches.

If you want to educate yourself to become a smart online marketer, learn to search the best keywords. As expected, if you are willing to spend to allow a good company to research keywords for you, it is easy to get higher ranks. In addition to working with the firm better, you ought to tell what your expectations about your niche or business. The business will undoubtedly benefit from this by using related keywords that can increase the ranking. Developing reliable links to the website is also necessary not just focusing on the keywords to use for the niche. The advantage of linking the site effectively, it helps the keywords position themselves on top ranks once the visitors search on the web. Your own anchor text likewise starts to position higher owing to the keywords you are using. What you need to accomplish is to link your web site to many websites offering the same niche and utilize advantageous links. A trusted SEO service provider will always guarantee you better online visibility to promoting your site efficiently. You can as well enjoy a productive niche if this manifest to your web site.

It is also a great idea to attempt using social media marketing or campaign. The usefulness of this type of marketing enables humans to link with each other freely. Apart from using the typical promotional methods, most companies are enjoying to offer social media as well. A company that can handle both social media and web 2.0 advertising will be your best option to take. Research and ascertain the standings of the service provider too. A profitable site becomes more productive by taking advantage of these techniques.

Internet SEO and How Can It Help Your Website

Every website that is put on the web has a search engine ranking. Search engines are nothing but a way through which it gets easier to get visitors on a website and thereby increase one’s business. Search engine optimization therefore is a big industry in online business today.

All the websites work for just one goal and that is to get to the top ten search results of the most popular search engines. Google has captured the market where search engines are concerned. They are so dominating that no other search engine can even think of achieving what they have achieved. A common man’s idea of searching for information is Google search. Other searches like Yahoo, MSN are just names now. When it is so important to get into the good books of Google it is needless to say that this is not an easy road to follow.

The algorithms of search engine rank determination are different and also these algorithms keep on changing after a short period of time. This means that the strategy that may improve your search engine ranking today will not be effective after 2 months. This requires a continuous tap of market and monitoring of the criteria on which the search engines rank websites.

Getting high website ranking is important because if your website is not showing in the first page of search results when one is making a search then you have less chances of being visible to your audience. Nobody searches beyond the 1st or 2nd page at the most, of search results. Therefore, the reason for using SEO is very important today.

Let’s now discuss what can be done to improve this ranking. There are certain ways that are necessary to consider- like giving importance to keywords, which are being searched for frequently. This will help you to set the keywords for your website accordingly. Also keyword density should be kept in mind while developing the content. The keywords are also necessary to be added to the title and headings of a website page to make it easier for search spiders to locate you. Keywords and keyword specific content development should be the prime target because if the content is not up to the mark, then there is no advantage of any SEO practice.

SEO services are available by professional experts in the market as well. One can hire professional experts to develop various services that include indexing of web pages, analyzing and developing keywords and key phrases, updating content, creating back links, social networking and much more. There is nothing that these experts cannot do to improve your search position. They have proper strategies, using which, one can improve internet ranking. These strategies are really effective and therefore SEO service providers are in demand worldwide.

One should choose the SEO service provider carefully because if they are not efficient, they can cause a permanent damage to your ranking.

Internet SEO Tips

In this article I’ll briefly go through the main things you need to concentrate on when doing internet SEO in no particular order.

First of all, when you’ve chosen the keywords you want to rank for, the first piece of SEO you should do is make a relevant title containing your keywords in the title tag. After you finish your title tag, add h1,h2 and h3 tags to your page for some further website SEO. These are basically small title tags and should be relevant and include keywords, h3 isn’t really necessary.

Next you want to 301 redirect your non-www. URL to the www. version, otherwise search engines will class the URLs as two different websites.

Another little internet SEO step is to add meta keyword and description tags to your page. Not an important step but search engines occasionally rip the meta description to use it in search results.

Link building is a also a very important factor in website SEO and you can linkbuild through quite a few methods. I recommend posting on niche related forums that allow dofollow sig links and also writing a few EzineArticles, link exchanges with high PageRank sites are also encouraged but keep that to a minimum.

The anchor text you use in your links should be the keywords you want to rank for, Google give an insane amount of weight to anchor text in links. Its recommended that you use a variation of around 5 different anchor texts so as not to look suspicious or spammy because gaining links naturally i.e. people adding a link to your site if they like it, won’t result in everyone choosing the same anchors so the aim is to look natural.

What is Internet SEO?

Internet SEO or Search Engine Optimization is the process of optimizing a website to increase organic traffic and effectively become more search engine friendly. The aim of the game when putting SEO to practice is to get a website to rank as high as possible in the search engine results (SERPs) for a given keyword.

A few methods of Internet SEO involve link building which is the process of increasing inbound links to your website, a large focus on keywords and keyword density on the pages of the website and the title tag of the website and many more methods. There are a few general areas to SEO but hundreds of small changes that can be made to suit a search engines algorithm and each search engine has a different algorithm which makes the game a little harder. Most web developers concentrate on the dominating force that is Google when they are doing SEO on their site since Google has a massive share in global searches, so massive that other search engines are now pretty much out of the game.

The field of Internet SEO is still in its infancy as is the internet but interest is increasing rapidly and its unlikely to stop as the world is becoming more and more influenced by the internet and the day may come where a large proportion of the worlds economy may depend on the internet, making SEO an even more important area.

The power you can grasp over the internet and over other areas with correct and expert SEO is unbelievable. Just think, if you went about it correctly you could make new unknown sports popular, you could boost tourism in certain unknown areas of the world, the possibilities are endless. The people are there searching away on Google, they just have to be given a direction to go in.

The Voice and The Music in Commercials Are Sometimes From The Same Man

Everyone knows that commercials use voice-over artists to speak the sales message, and musicians to create the tunes that play in the background, but one man in Los Angeles is doing both jobs.

Meet Scott G, who is recording artist THE G-MAN, whose albums are on iTunes and distributed by independent label Delvian Records.

“It is a thrill to be able to do the voice and music for these giant companies,” G says, referring to Verizon Wireless, Goodrich, and The Auto Club. His voice work and musical compositions are on 4 radio commercials for Verizon Wireless, 8 for aerospace firm Goodrich, and one for Triple-A, The Auto Club.

As the owner of G-Man Music & Radical Radio, and creator of award-winning radio commercials and music for both radio and TV spots, Scott G is very aware of the needs of ad agencies and advertising clients. “The main point of a commercial is dissemination of information,” he points out. “You want your target audience to respond by picking up the phone, clipping a coupon, ordering a product, going online, or simply remembering your product or service. The commercial has to insinuate its way into the consumer’s brain in a very short period of time.”

In addition to his ad and marketing experience, he is very involved with utilizing the web for alternative distribution of his music. Earlier this year, hundreds of websites and newspapers ran a story (“Peer-to-Peer to Launch a Career”) of how The G-Man made history by giving his music away on the Internet, encouraging P2P filesharing of his work, and even sending individual tracks to DJs and remixers so they could create new versions of his songs. This resulted in club play, airplay, an indie record deal, a publishing deal, and worldwide press attention.

Songs by The G-Man have been called “Moby meets Bowie” (by producer Pete Anderson), “Moby meets Devo” (by TV producer Paul Rich), and “The rhythm of machines with melodies of the heart” (by music writer Janis Amy). Released by Delvian Records, The G-Man’s albums are: GRIN GROOVE (2002), ELECTRO BOP (2003) and PLATINUM AGE OF THE REMIX (2004), and each has been hailed as a sonic masterpiece by reviewers. A fourth album, SONIC TONIC, is completed and currently being mastered for release in 2005.

The REMIX album features G-Man songs in dance/trance mixes by Matt Forger, who has worked with Michael Jackson and Paul McCartney, and features tracks that reached #1 in Russia and #5 in Europe. PLATINUM AGE is now in its third month in the top forty on the Masspool DJ Association Dance/Crossover Chart.

Scott is a member of The Recording Academy (NARAS), a creative director of the National Association of Record Industry Professionals (NARIP), and writes about music for many organizations, including MusicDish and the Immedia Wire Service. The G-Man’s songs are on iTunes and Amazon as well as at the following sites:

G-Man’s music and commercial production work for clients such as PayLess Shoes, Warner Bros. Records and more may be played at:

“I love working with clients like Goodrich and Verizon Wireless,” G stated. “They want material that catches your ear without distracting from the spoken message, yet they desire the music to be inherently valuable in its own right.”

The G-Man’s music is on lots of commercials but “you often wouldn’t know it because I work in many different styles,” G states. “The tracks on my albums are electronic-pop but my commercial music is in pop, rock, jazz, electronic, hip-hop, alternative, or ambient. Whatever the project needs is what I compose, and that’s the challenge.”

G-Man Music created a polka last month, something that is about as far removed from The G-Man’s electro pop or dance/rave songs as you can get. “As I said, when it comes to music for commercials, I compose whatever it takes!”

How to Work With Your Lawyer

1. Get organized. Prepare detailed written notes outlining your legal problem or questions. Provide the lawyer all the details, and let he or she decide what is important to your case.

2. Complete and honest disclosure of all facts. It is very important that you provide a complete and honest description of your problem, including information that may be favorable, unfavorable, or embarrassing. Leaving out a minor fact or detail could have a huge negative impact on your case. Only if you fully disclose the facts about your situation can an attorney properly advise you. Remember that there are strict rules that require an attorney to keep your information confidential.

3. Discuss fees. Your attorney will be ready to discuss fees at the first meeting, and you should be ready to do the same. You can and should negotiate fees and discuss payment plans with your attorney. Get your agreement in writing and keep a copy for your file. Most disputes about fees happen because there is no written record of an agreement.

4. Ask a lawyer questions. In order for your attorney to serve you better, you must understand all aspects of your case and the legal process. Understanding the process will help you understand how the lawyer is working and what type of information is needed on your case. But remember, you are paying for your attorney’s time. It is more cost effective to ask several questions at once instead of calling your attorney every time one question comes to mind. You may be charged for each call depending on your fee agreement.

5. Understand what you sign. Before you sign a document, ask your attorney to fully explain to your satisfaction any document. What can be clear and routine to an attorney can be confusing to people without formal legal training.

6. Keep your own records. Ask for copies of all letters and documents prepared on your case. You should also keep the written fee agreement between you and your attorney in the file. You may have to access this information at some point in the future so it is important to maintain records.

7. Legal advice. Give careful and thoughtful consideration to what your attorney advises. The attorney’s judgments are based on legal training and experience. Remember that lawyers cannot work magic. No attorney wins every case, and sometimes the best legal advice may not be what you want to hear. Your attorney will provide advice that has your best legal interests in mind. The central focus of any case is the facts. Each side will have facts that contribute to the outcome of the case. It is the lawyer’s responsibility to make you aware of the potential outcome of your case based on the facts.

HOW DO I PREPARE AND WHAT SHOULD I TAKE TO THE FIRST INTERVIEW?

Plan to go to the first interview with an open mind. You do not have to decide to employ the attorney with whom you are interviewing until you have had time to think about the interview and your experience in communicating with the lawyer.

When you go to your initial consultation, it is important to have with you a written summary, or detailed notes outlining your problem. The notes or summary should include:

1. Names, addresses and phone numbers of all persons or companies involved

2. All documents which are part of your case, including

a. Documents you have received from another attorney

b. Documents you have received from a court

c. Journals

d. Written Correspondence (includes emails)

e. Receipts

f. Contracts

g. Medical bills

h. Repair estimates

i. Checks, etc.

j. Pictures

k. Written notes detailing the history of your situation

The attorney may ask you to deliver written materials in advance of your first interview in order to have adequate time to review them. You may prefer to provide copies rather than originals at the initial interview. Remember that all lawyers are subject to attorney-client privilege and therefore, must maintain any information in strict confidence.

Next, prepare a list of questions for the attorney, such as:

1. Are you specialized and/or experienced in my type of problem?

2. Will you or one of your associates be handling my case?

3. Will you regularly contact me about the status of my case?

4. Will I be provided with copies of all important documents, and will there be a charge for those documents?

5. Will I be able to make the final decision on my case?

6. What is your estimate of time needed to complete my case?

7. What is the hourly billable rate?

8. What amount of retainer is required to request your services?

REMEMBER: When you hire an attorney, the attorney will be working for you. He or she should be genuinely interested in your problem and in giving you the best possible advice. The attorney may not be able to accomplish everything you wish because of the facts or the laws that apply in your case. Many times the best advice an attorney can give will be to avoid court action. He or she may suggest other methods to resolve your matter, such as mediation.

WHAT SHOULD I EXPECT OF MY ATTORNEY?

Here are a few tips about what to expect from your attorney. Your attorney should:

1. Give you candid, honest advice;

2. Tell you the strong and weak points of your case; this includes potential outcomes based on facts and your instructions on how to proceed

3. Keep you informed and follow your instructions, within the bounds of the law;

4. Protect and defend you to the best of his or her ability and to the fullest extent of the law;

5. While representing you, not represent any other client whose interests conflict with yours;

6. Provide you, if you ask, with copies of all letters and documents involved in your case;

7. Provide an itemized bill of all work done for you and all expenses incurred on your behalf.

WHAT WILL MY ATTORNEY EXPECT OF ME?

The attorney will expect you to:

1. Be prompt for court dates and appointments;

2. Let him or her know how to keep in touch with you. If you have a change of address or phone number or place of employment, let your attorney know; and

3. Be completely honest — even if it is embarrassing to tell the truth about your problem.
Remember, what you tell an attorney in private will be kept confidential. Even confessions to past crimes or criminal activity are going to be treated as confidential by your attorney. Exceptions to this rule of strict confidentiality are plans for future crimes and continuing criminal activity or if the attorney believes that you have or will cause injury to a child. Attorneys are required by law to report suspected child abuse.

4. Not withhold any important information during the conversation that could be potentially damaging to your situation. A common tactic is for the other party to discredit you. Therefore, it is crucial that you fully disclose anything you can think of that could be used against you later on in the proceedings. Understand that even with the weight of the facts on your side, the situation could change if information comes out later that gives the advantage to the other party, because this information was not disclosed earlier to the lawyer.

HOW MUCH WILL THE ATTORNEY CHARGE ME FOR HIS OR HER SERVICES?

The attorney’s fee depends upon many variables, such as amount of time, the difficulty of the work, the skill required, the customary fee in your area for similar work, the experience, reputation and ability of the attorney, and whether the fee is a set amount or contingent on the outcome of the case.

Some examples of fee arrangements include:

Flat fee: The attorney may quote you a set amount or standard fee that he or she has arrived at for your type of legal problem. An example of a legal problem that could be covered in a flat-fee matter is an uncontested divorce without children or a simple will. In addition, lawyers usually expect you to pay court costs and to reimburse them for out-of-pocket expenses, such as travel, long distance, postage, courier, or copying expenses. It is important that you find out what any fixed fee covers.

Hourly fee: An attorney may prefer to bill you by the hour and collect an initial retainer. Such fees may vary widely depending upon the complexity of the legal work, the skill of the attorney and whether there are time deadlines. If you agree to an hourly arrangement, you and the attorney could include a provision in your contract requiring the attorney not to exceed a specified amount of time or money without obtaining your permission. Insist that you be kept advised every month of the number of hours that the attorney is spending on your problem. You also have the right to ask for a written explanation of what the attorney did during the hours he or she worked on your case.

Questions about fees that you may want to ask are:

1. Can you give me an estimate of how much this legal matter will cost?

2. Can we have a written fee agreement that sets forth not only my obligation to pay you, but also exactly what services you will provide?

HOW SHOULD I MAKE MY DECISION TO HIRE AN ATTORNEY?

Based on your first interview, you should consider the following factors before agreeing to hire an attorney:

1. Could you communicate effectively with the attorney?

2. Was the attorney clear and easy to understand?

3. Are fees reasonable in comparison with other lawyers’ charges?

4. Did the attorney give clear explanations of how he or she will let you know about progress in your case?

5. If you are not satisfied with this attorney, do not hire him or her. Look elsewhere for legal help.

Latest Games for IOS and Android Users

Any Smartphone user is well acquainted with the games that can be downloaded on the device. It is always about getting the latest and the best available games. For this very reason, one is always on a look out for the latest game releases, especially if they are action packed. While some are available for iOS, others are available for Android users. Let us find out about the latest action games that are available for both the platforms.

Dark Knight Rises

This is a game developed by Gameloft a gaming company known to design games that can be played on Smartphone. Gameloft has designed Dark Knight Rises to be supportive of Smartphone, as it is known for console quality games. As the name suggests Dark Knight Rises is somewhat closer to the movie and you get the chance to play the hero. You get the chance of becoming a caped crusader fighting the bad guys and saving the city. Sounds exciting, there is more, the city depicted in the game is much close to that of Batman Arkham City.

GTA III

This is the III version in the line of GTA and one of the most sought after games. The most exciting feature offered by this game is that of action filled adventure where a gamer needs to take missions against the street criminals. Additionally this version of the game is well supportive of touch-enabled phone. The controls are designed accordingly so that a user can easily play via touch screen phone. Other things include soundtrack and voice acting. Therefore, if you have enough time to spare then this is that game that you can indulge in.

Nova 3

You need not be an iOS user to play this game, as this game is available across both platforms including that of Android. This is a shooter game that gives complete excitement in shooting down along with graphics and the sound effect. Therefore, if you love shooting then this is the game for you. However, like other things this too has a few drawbacks. You may come across occasional glitches or get irked by gaming controls. If you get past these then you will enjoy playing this game, this is definitely for those who love hard-core gaming.

Shadow Gun

If your device runs on Tegra 3 processor then you should indulge in Shadow Gun. This game is a powerful action packed game that can be well played on a Smartphone or a Tab. This game is a shooting game and the graphics are impressive too. If you play this game then you will forget playing console based games for good. A user will be excited to play the role of a bounty hunter and destroy an army full of mutants.

Prince of Persia

Prince of Persia may seem like somewhat close to Prince of Persia. However, here you are not under any kind of time restrain when trying to save a Princess in distress. You have more time at hand as compared to the Prince of Persia did in the move; also, you have the advantage of living the original character. Nevertheless, you will find this game interesting, full of adventures, enhanced skin and various battles to win. On your way to each adventure, you will unfold a new challenge that includes making your way through dungeons and rescuing the Princess. You will find mysterious traps that unravel on your journey that will put you through the test of your acrobatic skills. It also includes swordplay and trickery. So, get ready to find your way through traps, tricks, swordplay and physical combat.

All the above listed games are a few of the most available games; these are available to iOS as well as Android users. These games can be downloaded but are not available for free.

Buying Model Home Furniture – Great Deals and a Lot of Fun

Have you ever wandered through a model home and admired the furniture? Have you seen a piece that would fit perfectly in your house and you wish you could get it? Well you can and for significantly less than buying from a retail furniture store. You can buy model home furniture if you know what you’re doing.

All of the big developers like Pulte, Meritage and Beazer buy attractive furniture for their models to help sell the unit. When the development is completely sold out, they typically auction off the furniture from the model homes. What you need to do is this.

Talk to the sales manager of the development and get an idea when the close out will be and what auction service they will be using. Typically these auction services will only invite the homeowners in the development and members to the auction.

Once you have the auction service name you can look it up on the web and see what it costs to be a member. Usually this is around $30 a year and it gives you the right to be at the auction, provides mailings with times and dates of auctions and displays photos of things to be sold. Once you have this you’re good to go.

The auction is normally held in the largest room in the house. A four model development can easily have 200 items up on the block. These auctions are cash only and normally you have two hours to remove the item from the site. There are no minimum starting bids. The people at the auction determine just what an item is going to go for.

You can save some big bucks on these auctions and it’s a great way to add a new piece for your home on a budget. One excellent idea though is to try to find the piece you are interested in on the internet to see what it would go for from a discount furniture dealer. Armed with that information you’ll be in a better position to bid wisely.

One caution. If you have a full size house and the model is a smallish town home, the furniture may be slightly smaller than standard. Smaller furniture makes a small space look larger and it’s a common marketing practice. Measure the piece you are interested in before you buy it and regret it when you get home.

So you can buy model home furniture and it can actually be fun if you enjoy auctions.

How to Make XP Run All the Latest Games With Ease

Many gamer choose to run XP on their gaming computers, as its one of the most popular and reliable operating systems out on the market. However, because it’s so dated, many people are finding that XP cannot play your latest games fast or smoothly. Here’s how to get round that and play all the latest games on XP.

Windows XP is widely known for being reliable, effective and versatile. However, one this that it is not good at is keeping up with the latest advances in technology. And this typically means that if you have an XP PC, it could struggle to play the latest games. The problem is all down to the way XP reads the settings and files that all games need. Because it’s so old (it was released in 2001), XP has an outdated system structure, which takes much longer to fetch settings for your software than the later versions of Windows. And because all the latest games need 100’s of settings to run, this antiquated system makes your PC play games much slower than if you use Vista or Windows 7.

The problem with XP is a lot like having a highway that’s full of traffic. Each time you want to play a game, XP has to load up 100’s of files to help that game recall all your settings and play the way you need it to. But with XP, getting these settings can take a lot of time, which slows down your computer & game to a crawl (like having a traffic jam on your system). This is a problem that is present on every XP PX and is amplified when you play a game that needs a lot of settings to help it run. Also, the problem gets much worse when a lot of the settings on your PC become damaged and unreadable – further slowing down your game play.

To fix this problem, you need to make sure that XP can read all the files & settings that it needs in the fastest time possible. To do this, you can use a ‘registry cleaner’ tool to scan through your system and fix any of the problems that are causing it to run slow. These are software programs which basically make your XP settings all clean, allowing it to read them as fast as possible. This will not only speed up your games dramatically, but it will also give your other software a boost in speed as well.

Internet Banking: Relevance in a Changing World

Surprising, but true – Internet-based activity is not the preserve of the young “digital native” generation alone. A 2008 survey says that Generation X (those born between 1965 and 1976) uses Internet banking significantly more than any other demographic segment, with two thirds of Internet users in this age group banking online.

Gen X users have also professed their preference for applications such as Facebook, to share, connect and be part of a larger community.

This is some irony in this, since online banking, as we know it today, offers minimal interactivity. Unlike in a branch, where the comfort of two way interaction facilitates the consummation of a variety of transactions, the one way street of e-banking has only managed to enable the more routine tasks, such as balance inquiry or funds transfer.

It’s not hard to put two and two together. A clear opportunity exists for banks that can transform today’s passive Internet banking offering into one that provides a more widespread and interactive customer experience.

It is therefore imperative that banks transform their online offering, such that it matches the new expectations of customers. Moreover, Internet banking must journey to popular online customer hangouts, rather than wait for customers to come to it.

There are clear indications that the shift towards a “next generation” online banking environment has already been set in motion. It is only a matter of time before these trends become the norm.

Leveraging of Social Networks

Forward thinking banks are leveraging existing social networks on external sites to increase their visibility among interested groups. They are also deploying social software technology on their own sites to engage the same communities in two way discussions. Thus, their Internet banking has assumed a more pervasive persona – customers are engaging with the bank, along with its products and services even when they’re not actually transacting online.

Heightened visibility apart, banks can gain tremendous customer insight from such unstructured, informal interactions. For example, a discussion on the uncertain financial future among a group of 18 to 25 years old could be a signal to banks to offer long term investment products to a segment that was previously not considered a target. Going one step further, a positive buzz around a newly launched service can create valuable word-of-mouth advertising for the business.

Collaborating through Web 2.0

The collaborative aspect of Web 2.0 applications has enabled banks to draw customers inside their fold more than ever before. Traditional methods such as focus group discussions or market research suffer from the disadvantages of high cost, limited scope and potential to introduce bias. Feedback forms merely serve as a post-mortem. In contrast, Web 2.0 has the ability to carry a vast audience along right from the start, and continue to do so perpetually. Thus, an interested community of prospects and customers participate in co-creating products and services which can fulfill their expectations.

The pervasiveness of Web 2.0 enables delivery of e-banking across multiple online locations and web-based gadgets such as Yahoo!Widgets, Windows Live or the iPhone. This means next generation online banking customers will enjoy heightened access and convenience

A New York based firm of analysts found that 15% of the 70 banks tracked by them had adopted Web 2.0, a number of them having done so within the last 12 months.

Standard Chartered Bank employees connect with their colleagues through Facebook and use the platform to share knowledge, clarify questions and participate in discussions on ongoing company activities.

Bank of America, Wachovia Bank and Commonwealth Credit Union have built a presence within interactive media to create awareness and keep up a dialogue with interested communities. They have employed a variety of methods, ranging from creating YouTube communities to launching campaigns on Current TV, a channel in which viewers determine content.

Personalization of Online Banking

Vanilla e-banking divides customers into very large, heterogeneous groups – typically, corporate, retail or SME, with one type of Internet banking page for each. That’s in sharp contradiction to how banking organizations would like to view their clientele. Banks are moving towards customer-specificity, almost viewing each client as a “segment of one”, across other channels, and online banking is set to follow suit. For instance, a specific home page for home loan customers and another for private banking clients could well be a possibility in future.

Interestingly, National Bank of Kuwait had the foresight to do this several years ago – they enabled customers to determine which products they would view and access, and were rewarded with a dramatic increase in online transactions.

Money Monitor from Yes Bank allows customers to choose their landing page – for example, they can set “all transactions”, “net worth” or “portfolio” as their default view. Other features include the ability to categories transactions as per customers’ convenience and the printing of custom reports.

Empowerment Online

Beyond doubt, Internet banking has created a more informed, empowered class of customers. This is set to climb to the next level once customers are allowed to proactively participate in many more transaction-related processes. The Internet has already made it possible for customers to compare product loan offerings, simulate financial scenarios and design custom retirement portfolios. Going forward, they would be able to consummate related transactions – which means, after comparing interest rates, they could originate a loan online, and once secured, they can begin to repay it online as well.

Portalization

The emergence of Web 2.0 technology coupled with banks’ desire to personalize their e-banking to the highest degree is likely to result in “portalization” of Internet banking. The idea of banking customers being able to create their own spaces online, filled with all that is relevant to them, is not that far-fetched. Customers can personalize their Internet banking page to reflect the positions of multiple accounts across different banks; they could include their credit card information, subscribe to their favorite financial news, consolidate their physical assets position, share their experiences with a group and do more – all from one “place”.

Money Monitor enables customers to add multiple “accounts” (from a choice of 9,000) to their page. Accounts could be savings or loan accounts with major Indian banks, or those with utilities providers, credit card companies, brokerage firms and even frequent flyer programs. Users can customize their pages as described earlier.

As banks seek to develop their Internet banking vision for the future, in parallel, they will also need to address the key issues of security and “due defense”. While it is every marketer’s dream to have customers work as ambassadors, adequate precaution must be taken to prevent the proliferation of malicious or spurious publicity. Therefore, before an individual is allowed to participate in a networking forum, he or she must have built up a favorable track record with the bank. The individual must be a recognized customer of the bank, having used a minimum number of products over a reasonable length of time. Qualitative information about the person’s interaction with the bank’s support staff (for example frequency and type of calls made to their call center, outcome of such interaction and so on) may be invaluable in profiling the “right” type of customer who can be recruited as a possible advocate.

Collaborative Web 2.0 applications may necessitate opening up banks’ websites to outside technology and information exchange with third party sites, raising the spectre of data and infrastructure security. A robust mechanism of checks and balances must be built to ensure that the third party sites are secure, appropriately certified and pose no threat to the home banks’ sites. Likewise, before a third party widget is allowed to be brought on to a site, it must have passed through stringent security control.

Due diligence must be exercised before permitting users to place a link to another site to guard against the possibility of inadvertent download of malicious software, which could, in the worst case, even result in phishing originating from the banks’ sites.

It is equally important for a bank to guard its customers against invasion of privacy, data theft or misuse. The concept of portalization envisages deploying technology to bring information from other banks’ or financial service providers’ websites into the home bank’s site. The home bank must ensure that its customers’ personal or transaction related information, which may be shared with the other providers, is not susceptible to leakage or outright misuse.

Banks will do well to partner with an Internet banking solution provider which has not only the expertise to translate their vision into a cutting edge e-banking experience for the user, but also the foresight to define boundaries for safety. With security concerns adequately addressed, next generation Internet banking is full of exciting possibilities. Banks that seize the opportunity may find that Internet banking can become a means of differentiating themselves from competitors, rather than a mere cost cutting tool. Clearly, providing a more powerful and interactive e-banking experience, is the way forward.

Flooring Service and Installation

How is your floor looking? Is it about that time to get a new one? There are flooring services that will not only provide the flooring materials but they will install it for you.

Flooring services can do everything for you and your floor without you hardly even being involved at all. What I mean by that is you can contact them on the phone or go to their business and set up a time for them to come and do an assessment of your area of concern complimentary.

Your floor may be a wood floor that needs to be re-laid. This is going to take a bit of work to find the color wood, the right type of wood for your climate, the finish and then any designs in the wood you might be interested in. This will include the renovation of the current wood and the installment of the new wood. You will not have to join in the process as the flooring experts will take complete charge of the situation.

Vinyl floors are a bit different. They will be removed a lot easier than a wood floor sometimes and can be installed easily in one piece with just a few measurements. All you have to do is pick the flooring material you like for your house and watch it come to life. The beauty of a vinyl floor is that it is so easy to install and to clean.

Tile floors are a bit different. They will need to be individually placed and cut to size so the floor looks even and professionally done. The pieces have to be cut perfectly for them to fit so it is best to have a floor like this done by a skilled professional who has been doing it for years.

No matter what the flooring type, a professional that comes to give you an assessment of your house will give you an estimate before you decide to hire that company. You will have the chance to love the floor decision you make, see examples of their work and then accept the offer or decline it depending on how confident you are feeling.

Before you buy something permanent like a floor you really should be sure that you love it. A good company should ensure you that they will do a good job and make you feel confident about your new purchase.

7 Ways To Make Money From Minecraft

Think you can’t make money playing your favourite video game? Ever been told that all those hours spent on Minecraft was a waste of time? Well think again, now you too could be making money from home. But how I hear you ask, how is it possible to make money from Minecraft? Well read on because you’re about to discover seven simple ways to make money on Fiverr.com (and impress your friends at the same time.)

Firstly let’s take a moment to discuss the web site, Fiverr.com. Fiverr.com is an online marketplace where people tackle any number of bizarre gigs or “micro-jobs” in exchange for payment of a whopping $5. Users might offer to place 100 flyers on 100 cars, or design a company logo, or record a customized message while imitating the voice of a “Star Wars” character. The sheer scope and variety of available gigs will impress anyone who isn’t familiar with the site, and on your first visit, you might understandably wonder how on earth you can get all this “stuff” for just five dollars.

While some gigs have an opening rate of $5, the more popular and well-reviewed one’s are earning much more per gig. For example you need a project done in 24 hours add $10, you want more detail in an illustration add $15, hand out another 200 flyers add $20 and so on. Now a gig that was originally five dollars in price can earn the seller much, much more.

Like all web sites Fiverr.com has some terms and conditions that need to be followed to protect both buyer and seller. At the moment the site is available to anyone aged 13 and over, isn’t limited to any particular country and doesn’t allow any violent, spam or illegal type gigs. Other than that, anyone can sell their talents and services there. So what can you offer on this website? Here’s eight ideas to get started with…

Illustrations

Are you always doodling scenes from Minecraft? Got a killer scene of Herobrine and Steve in combat? Well if you’ve got the talent you can make money from it. A quick scroll through Fiverr.com using the search term “Minecraft” and you’ll find lots of artists offering to draw scenes in exchange for money.

Recreate Images In Minecraft

If drawing isn’t for you, maybe you’re one of those people who likes recreating real world scenes in Minecraft. Are you able to build the Statue Of Liberty, the Grand Canyon, or a 747 airplane? Then you could also make money from this talent. With this gig, customers provide a photograph of a real world scene and you recreate it in Minecraft, simple.

Video Banners

If you’ve watched any Minecraft videos on YouTube, you’ll know the best ones always have a banner, logo, or set image on them. They have to come from somewhere, so why not from you? If you find image editing software like “Gimp” or “Photoshop” a breeze to use, you could provide a service creating opening or closing credit banners for a price. Do it well and you could find yourself very busy, very quickly.

Minecraft Servers

Do you know how to set up a Minecraft server? Could you do it all day and even in your sleep? Well you could provide that service at a cost. Just because you find it easy, doesn’t mean everyone else does. So why not get paid for your expertise? You could provide a service helping fellow players set up and maintain their servers.

Animation

Are you one of those people who loves making short movies with Mine-imator? You could offer your services for a price. With this gig you can either offer to create a unique one off short animation for a customer, or (even better) sell the same video over and over again and make money off of it. With this option you can offer different alternatives of the same video. In one you could change the music, in another place your customer’s domain name on it, make it shorter or longer or many other options to make each video unique. And of course each change comes with a price tag.

Minecraft Skins

Do you find it easy to make Minecraft skins, then why not make money from it? Simply offer a gig where your customers provide a picture, example or idea of what they’re looking for and you create it. To see examples of this, search Fiverr.com with the search term “Minecraft Skin.”

Minecraft Parties

Do you or your Mum know how to create the ultimate Minecraft party food or birthday cake? Could you create Minecraft birthday invitations better than your local store? Then maybe it’s time to put that knowledge to some use. You could provide this information in a document, print out, or group of videos that you could sell over and over again. Heck with so many Minecraft parties out there, you could offer your baked goods for sale to parties in your area.

As you’ve seen with a bit of imagination and creativity it’s possible to make money from Minecraft. Are these the only ways to make money, definitely not? Once you’ve spent a little time on Fiverr.com you’ll probably come up with other ideas and services that we didn’t think of.

Will you be able to retire to the type of home Notch has, probably not? With everything it depends on how good a service you provide, your reviews and how many people are looking for what you have to offer. But do you best, don’t give up and you too could have a nice income coming in all from your love of Minecraft. Now who said playing video games was a waste of time.

Please Note – Mojang now takes their copyright infringement more seriously than ever before. Just to keep on the right side of their lawyers, its best to read over their terms and conditions before creating any gigs first.

Impact of Cloud Computing on Travel Industry

Introduction

The last decade has seen major changes in the travel distribution landscape. First, it was the Internet that started a revolution and forever changed how the travel industry operates. This online boom followed by subsequent economic slowdown has created new dynamics in travel distribution. The proliferation of smart phones and social media has resulted in further creating both chaos as well as new opportunities. While opening up new avenues for growth, these developments have also created new operational challenges.

Challenges faced by travel distribution industry

Dynamic Demand

One key nature of the travel industry is that the demand for travel is highly seasonal and cyclic. This creates a challenge for any operations manager in terms of capacity planning and right sizing of the IT support infrastructure. Planning for peak size can result in underutilization and lead to higher marginal cost. On the other hand, not planning for peak load runs the risk of lost transaction opportunities, unsatisfied customers and finally business losses. This is one of the primary reasons why most travel distribution players end up having higher IT infrastructure cost and lower operating margins.

Increased Search Volume

Increased number of travel portals along with a changing pattern of travel booking behavior of the travelers, has resulted in a huge surge in ‘look to book’ ratio. This increased number of availability request per booking now runs into thousands from a mere single digit number few years back, putting an enormous pressure on existing IT infrastructure. According to Pegasus Solutions, global processor of hotel transactions through the GDS and ADS channels, the look-to-book ratio soared to around +60% over 2009 levels and is expected to rise further. Today’s common look-to-book ratio is almost at a 2,500 -3,000 to 1, -primarily due to growth of online reservation and the changing consumer behavior who is now looking ‘value for money’ deals. For this, travel shoppers use multiple avenues such as search engines, referral sites, websites, mobile applications, and social media.

Business Disruptions

Just prior to the recession, online travel booking soared to all time highs attracting further investments in IT infrastructure in demand anticipation. However, discretionary travel was one of the first spends that was cut down during the slowdown. This caused a severe strain on financials and travel companies had to rethink their models yet again.

Increase in number of sales channels

Popularity of smart phones has persuaded travel players to embrace mobility as a medium to manage bookings and provide other experiences to increase customer stickiness. At the same time, social media sites have also become very popular and travel portals are trying to utilize this trend by integrating different social media components with their sites. Of course, more number of channels also increases complexities in product management.

Cloud computing from a travel distribution perspective

The Cloud helps enterprises to have a dynamically scalable abstracted computing infrastructure that is available on-demand and on a pay-per-use basis. This model not only saves the IT teams from investing heavily on infrastructure, but also shields them from the intricacies involved in infrastructure setup and management. Presently, apart from providing the on-demand IT infrastructure, cloud service providers typically provide interfaces for other related IT management services. To understand the application of Cloud computing to the travel industry, availability searching or shopping is probably the best example; it is by and large the biggest resource consumer in a typical travel process. In today’s circumstances, travel enterprises who run their entire travel application on a single infrastructure platform put unnecessary stress on operational budgets. One of the probable solutions to this problem is to decouple the availability search functionality from the traditional CRS system transfer it on an infrastructure that can support flexible demand. At the onset, it seems to be a complex and upheaval task, as it creates operational challenges such as latency. However, these challenges can be handled through a cloud based solution which offers higher scalability by using modern architecture patterns. On the other hand, mobility is witnessing an unprecedented growth in demand – this is another area where a cloud strategy can bring in competitive advantages for travel organizations. The key challenges that travel enterprises are facing today regarding mobile and social media channels are manifold, viz.,

  • With the advancements of mobile devices such as iPhone, iPad, Android, Symbian, and Blackberry, travel enterprises need to invest in leveraging these to further their distribution and fulfillment channels.
  • Mobility, being a rapidly evolving technology, is difficult to predict in terms of short term as well as long term demand. Due to this, travel enterprises are facing a challenge in scoping the required infrastructure for supporting mobility channel.
  • Travel enterprises need to create a business model to measure increase in revenue and profit against the costs incurred on mobility & social media investments.

Cloud based flexible and on-demand infrastructure enables a travel enterprise to offer mobility and social media channels without incurring any fixed cost. Using a cloud infrastructure, a travel enterprise can start in a small way and grow into these evolving markets with a lower risk and financial strain.

Key concerns in adopting cloud based system

Availability of a Service

Organizations worry about whether utility computing services will have adequate availability, and this makes them wary of Cloud Computing. But in reality, cloud infrastructure providers such as Amazon and Google have much lower outage compared to any internal IT system.

Data lock-in

The primary way to access the cloud platforms is through proprietary APIs. Thus, enterprises feel that they cannot easily extract their data and programs from one site to run on another. But in reality, all major service providers have an obligation in their contract to return the data to the enterprise. These service providers also have data access APIs that can be used to extract data in standard formats.

Data Confidentiality and Statutory Requirements

Many enterprises believe that their data will not be secure in the cloud, since current cloud offerings are essentially public networks. However in reality most of these cloud service providers have better data protection and security mechanism than most IT organizations. They achieve this through the usage of audit trail, encrypted storage, and network middle-boxes. Service providers also comply with various statutory and audit requirements related to enterprise and personal data security and usage.

Integration with external systems

Since travel distribution systems interact with multiple external applications, travel enterprises always have a concern about integrating the cloud based system with other external systems. However, all major cloud service providers have web service interfaces that can be utilized to integrate the cloud based system with other external systems.

Solution for the ‘long tail’

As we know, the travel industry comprises of many small to mid-sized companies. A large majority of which are very entrepreneurial and niche in terms of the products and services they offer. Companies in this ‘long tail’ have little or limited IT knowledge or support and rely on numerous third parties for IT. Such companies always find it difficult to balance their IT spending between IT upgrades and innovating on their solutions, and this tends to become a barrier for business growth. Even today, many small time travel enterprises do not even have an IT system, because they cannot afford to setup an IT operation in-house. Economics of Cloud environment can change this basic premise and make it both affordable and beneficial for travel enterprises of any size who can use this service to derive a competitive advantage. Such an environment brings tremendous advantages to such companies because it also helps them to manage their cash flow better. At the other end of the horizon, start-ups are finding it easier to build and offer products like CRSs, tour operating systems, distribution systems or basic inventory systems on a SaaS model, which is a stronger value proposition and provides a competitive edge to their offerings.

Business outcomes of using cloud based systems

From the above discussion we can conclude that travel enterprise can achieve business growth by leveraging the power of cloud computing:

  • A cloud-based solution reduces the total cost of IT ownership for the travel enterprises and offers performance, reliability, security, and flexible scalability advantages
  • Travel enterprises are able to increase customer base due to higher availability, low congestion, and additional sales channels
  • Competitive advantage to the small and mid-sized enterprise in the form of lower fixed or upfront capital cost
  • Improved operational efficiency due to low marginal cost
  • Ability to manage risks better by reducing fixed investment on any new initiative

LED Dance Floor to Illuminate Your Wedding

Illuminated tracks are always a success at every wedding, whatever the style of it. The game of lights and colors will make your guests sit in a disco and create a fun atmosphere that will surely make your guests do not stop dancing throughout the party.

There is a great variety of types of LED dance floors, and each one offers different advantages and characteristics. That is why it is important that you think which one fits your wedding style, place and your budget at best. To know what your chances are we will share all the information about the main types of illuminated tracks.

The size and shape. The size and shape of the LED dance floors can be any; you can choose between square, rectangular and sometimes even circular, it all depends on the taste of the bride and groom.

The cost. Most often it is covered by each panel that forms the track, depending on the style of panels and lighting you want for your wedding party.

· Acrylic head. It is the cheapest option in the market since it does not use LEDs, that’s why saving becomes the biggest advantage of this type of track. On the other hand, you have to be aware that having no lights you will not be able to play with colors and music as you would with a lighted track with LEDs. The Wedding DJs track is made of a base also made of wood with unique acrylics in white color that will be illuminated by the common focus of different colors that can be turned off and on during the dance.

· Wooden path. It is one of the best and most recommended options for Bollywood DJs with carpet or garden weddings, as this will not damage the grass or the carpet at the time of the dance. These tracks were the first ones that came on the market, and it is a wooden platform with illuminated panels.

· Glass track with LEDs. It is the most attractive option; it is a track that has individual glass panels and LEDs that will illuminate each panel. The LED lights turn on automatically or with a particular lighting control that will achieve a special effects game between the track and the music, turning on and off to the beat of the music, or doing magnificent scenes, for example, for your first dance. Surely your guests will never forget the light show that these types of Bollywood DJs can offer.

· Track of panels with LEDs. These are the most expensive tracks on the market due to the sophistication of their panels. Thanks to each panel are independent you can create figures, patterns and with a little imagination until you can write their names on the dance floor.

Installation. The Wedding DJs can be installed almost on any flat surface, and even on swimming pools, if your wedding will be in a garden with swimming pool you can gain space installing the dance floor over the swimming pool, sure to look fabulous.